<p><strong>How social networks can help the housing market</strong></p>
<p>Social networks have become part of the routine of millions of Brazilians in recent years, influencing the way they relate and changing their purchasing processes.&nbsp;The huge amount of users and the way these media contribute to the formation of opinion makes being present essential for any business.&nbsp;In the real estate market, these media are gaining more and more space as tools for research, negotiation, relationship and consumption of content about real estate in general, becoming essential for real estate and real estate brokers.&nbsp;Through appropriate strategies and platforms, relevant content for the public and pages that dialogue with the user, social networks bring several contributions to the real estate market.&nbsp;Check out:</p>
<p><strong>Increased visibility</strong></p>
<p>Facebook has around 89 million users in Brazil, that is, more than a third of the country's population.&nbsp;Other networks such as Instagram, YouTube, Twitter and LinkedIn are also part of the Brazilian's routine with millions of users connected daily.&nbsp;The real estate professional who does not know how to take advantage of the reach of these media as tools of promotion and relationship with the client is losing business.&nbsp;When they are part of a planning <strong><u>marketing</u></strong> efficient, social networks are excellent tools to increase the visibility of the real estate agent or broker, enabling them not only to publicize their portfolio of properties, but to interact with clients and promote their image.</p>
<p><strong>Public trust and credibility</strong></p>
<p>One of the main difficulties of social networks for real estate professionals is to prevent them from being treated as online classifieds.&nbsp;On the contrary, the presence in these media requires the production and sharing of interesting content for the public, posts that inform, educate, help solve problems and contribute to a better purchase decision.&nbsp;Sharing interesting information about the real estate market, content from the real estate blog and even informative videos are positive actions for the image of the professional.&nbsp;Demonstrating productivity and concern to help consumers who are looking for a property helps the broker win the public's trust.</p>
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<p><strong>Customer relationship</strong></p>
<p>Social networks have been causing a revolution in the way companies relate to customers and the <strong><u>digital marketing</u></strong>&nbsp;it became essential to present its image to the public.&nbsp;That's because social networks enable faster interactions in customer service: the company speaks, listens and responds to its followers.&nbsp;It is important, therefore, to be attentive to participate actively, responding to private messages and comments, enjoying user publications and commenting on customer posts.&nbsp;Pay special attention to negative interactions, trying to understand why customer dissatisfaction and seek solutions.&nbsp;The more humanized and interactive a page is, the better the relationship with the public and the company's image with it. &nbsp;</p>
<p><strong>Efficient disclosure</strong></p>
<p>The enormous reach of social networks makes them currently essential for advertising properties.&nbsp;Through photo albums, <strong><u>videos</u></strong> and promotional campaigns, real estate professionals find in these channels different ways to advertise their real estate portfolio and services.&nbsp;One of the great advantages of social networks in this sense is the low investment that they require, much less than what is necessary for dissemination in the mainstream media.&nbsp;In addition, because they offer the same layouts and functionality for all pages, they limit the space for creation and more democratically level companies of different sizes.</p>
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